Bybit, the world’s second-largest cryptocurrency exchange, has officially resumed its services in the United Kingdom. The move marks a significant comeback after the platform suspended UK operations nearly two years ago due to the Financial Conduct Authority’s (FCA) strict new crackdown on crypto marketing.
The exodus of several major crypto firms in October 2023 was triggered by the FCA’s rigorous "financial promotion regime." This policy required all crypto advertisements to be transparent, fair, and approved by authorized entities.
To bypass the need for its own direct UK license, Bybit has partnered with Archax, a London-based exchange. Because Archax is FCA-authorized to approve financial promotions, it acts as a regulatory "gatekeeper," allowing Bybit to legally market its services to British residents.
Bybit’s relaunch is not a limited trial but a full-scale return. UK-based users now have access to:
The UK government has signaled its intent to implement a comprehensive crypto regulatory framework by 2027. While this "rulebook" promises more long-term clarity for the industry, firms like Bybit, Coinbase, and OKX are currently utilizing third-party partnerships (like the one with Archax) to maintain a foothold in the market.
Industry analysts view this as a major test case for how global platforms can operate within high-oversight regions without holding direct local authorization.
December 2025, Cryptoniteuae