Changpeng Zhao Supports Justin Sun's Push for Coinbase to List BNB, Citing Strong Fundamentals

On October 16th, Changpeng Zhao (CZ) weighed in on Justin Sun's proposal for Coinbase to list the Binance native token, BNB. CZ, the former CEO of Binance, highlighted BNB's "strong liquidity and ecosystem" as clear reasons that should make the listing process straightforward.

Shifting Listing Debate

This public interaction reinforces the ongoing discussion within the cryptocurrency landscape regarding exchange listing policies. CZ's comments suggest an industry shift toward prioritizing project fundamentals—like strong liquidity and an active ecosystem—over traditional concerns like listing fees.

Potential Market Effects

The market implications of a major listing are significant, as a Coinbase listing for BNB would likely lead to:

• Increased Visibility and Trading: Attracting a new base of investors and potentially boosting the token's price.
• Enhanced Liquidity: Benefiting both BNB's market stability and Coinbase's own trading volumes.

While major community leaders remain skeptical about listing fees, CZ's endorsement suggests that a strong project should be a priority for major exchanges.

October 2025, Cryptoniteuae