Exodus Taps Bitcoin Reserves to Fund $175 Million Push for End-to-End Onchain Payments

The self-custodial crypto wallet provider Exodus has announced a major strategic shift, agreeing to acquire W3C Corp, the parent company of payment infrastructure firms Monavate and Baanx, for $175 million.

Strategic Goal: Control the Entire Payments Stack

The acquisition, expected to close in 2026, aims to integrate card issuance, processing, and compliance capabilities directly into Exodus's platform. This move positions Exodus to become one of the few self-custodial wallets to control the end-to-end payments experience, from crypto storage to card issuance via major networks like Visa, Mastercard, and Discover.

• CEO JP Richardson's Vision: The goal is to "clos[e] the gap between holding and spending," positioning Exodus as the single platform needed for money management.
• Reduced Reliance: Bringing Monavate and Baanx in-house will reduce Exodus's reliance on third-party vendors and allow for broader support of stablecoins.
• New Revenue Streams: The company expects to generate foundational revenue from interchange, processing, and program fees, diversifying its earnings base.

Financing the Deal with Bitcoin

Exodus will finance the $175 million purchase using cash on hand and drawing from a credit facility with Galaxy Digital that is secured by the company's Bitcoin (BTC) holdings.

• Exodus has already loaned W3C Corp $58.8 million to support its prior acquisitions of Monavate and Baanx.

This acquisition aligns with a broader industry trend where major payment networks like Visa and Swift are accelerating their adoption of stablecoins and blockchain for real-time, cross-border settlement. Exodus shares gained 3.6% following the announcement.

November 2025, Cryptoniteuae