US-based cryptocurrency exchange Gemini has launched a local entity, Gemini Intergalactic Australia Pty Ltd, as a strategic move to expand its operations in the Asia-Pacific region and directly serve the growing Australian market.
The decision comes as cryptocurrency adoption in Australia is on the rise, increasing to 31% of the population in early 2025 from 28% the previous year, according to the Australian Independent Reserve Cryptocurrency Index. This growth signals increased retail and small institutional interest in digital assets like Bitcoin and Ethereum.
By establishing a local presence, Gemini aims to:
While other major exchanges are targeting Australia’s superannuation funds for institutional investment, Gemini is initially focusing on retail investors. The company's Head of APAC, Saad Ahmed, stressed that the goal is to build a compliant and trusted platform optimized for the unique needs of Australian users.
The local infrastructure also positions Gemini for future growth, allowing it to potentially expand its offerings to include services like crypto staking, credit cards, or custodial solutions as the regulatory environment matures and market demand increases. This localized approach is part of a broader trend among global exchanges to establish local entities to better address regional market conditions and evolving regulations.
October 2025, Cryptoniteuae