Crypto exchange Gemini is significantly expanding its offerings for European Union investors, announcing the addition of 14 new tokenized stocks from major US companies. Revealed on Monday during its "List-a-Thon" livestream, this latest expansion brings the total number of equities available to EU users on the platform to 37.
This move follows earlier launches of tokenized stocks in late June and July 3, demonstrating Gemini's aggressive push into the European market. The July 3rd launch alone introduced 21 new equities, including tech giants like Apple, Tesla, Amazon, Microsoft, and Nvidia, alongside crypto-related firms such as Coinbase and Marathon Digital (MARA) Holdings. This built upon the initial offering of MicroStrategy tokenized stocks on June 27th.
The newly added 14 stocks span diverse industries, enhancing portfolio flexibility for EU investors. Prominent consumer brands like Nike (NKE), McDonald’s (MCD), Starbucks (SBUX), Coca-Cola (KO), and Yum! Brands (YUM) (parent of KFC, Taco Bell, and Pizza Hut) are now available. Gemini has also added Software-as-a-Service (SaaS) leaders such as Cisco (CSCO), Adobe (ADBE), Snowflake (SNOW), and Hut 8 (HUT). The travel sector sees significant players like Delta Air Lines (DAL), Booking Holdings (BKNG), Uber (UBER), Carnival Corporation (CCL), and Rocket Lab joining the lineup.
Gemini maintains its partnership with Dinari, the issuer of dShares™—tokenized financial instruments that are designed to track the value of US equities 1:1 and provide the same economic rights, subject to legal limitations. Dinari manages the token issuance, with these tokens minted on the Arbitrum network for optimized performance and efficiency. These tokenized stocks offer EU investors the benefit of 24/7 trading availability on Gemini, with a 1.49% trading fee per transaction.
The rollout of these offerings is managed by Gemini Intergalactic EU Artemis, Ltd, an entity authorized and regulated by the Malta Financial Services Authority (MFSA).
Other firms are also venturing into tokenized equities. Robinhood, for instance, launched its "Stock Tokens" product for European customers on June 30, issuing as many as 215 stock tokens on the Arbitrum Layer 2 network. However, its launch has encountered setbacks due to ongoing regulatory scrutiny.
Robinhood's "Stock Tokens" are based on shares of companies like OpenAI and SpaceX. Notably, OpenAI has publicly disavowed any connection to the service, warning users that the tokens are not real OpenAI equity and emphasizing that any valid transfer of its equity requires prior written approval, which was not granted. This prompted Lithuania's central bank to request further clarification from Robinhood, with the bank stating that it would evaluate the product's legality and compliance only after a response.
Vlad Tenev, CEO of Robinhood, has maintained that their tokenized product offers retail investors indirect exposure through an investment in a special purpose vehicle.
Meanwhile, other exchanges like Kraken and Bybit have also introduced their own tokenized offerings. Kraken now provides stock trading via interfaces resembling standard crypto pairings, while Bybit offers its xStocks on both its TradFi and decentralized "Byreal" platforms.
July 2025, Cryptoniteuae