A new stablecoin, USDe, has made history by reaching a $10 billion market cap faster than any of its competitors, an achievement driven by a recent shift in U.S. financial regulation.
In July 2025, the U.S. passed the GENIUS Act, a law designed to create a safer stablecoin market. The act mandated that regulated stablecoin issuers hold 1:1 reserves and face strict federal oversight. However, a key clause in the law prohibited these regulated stablecoins, such as USDC, from offering interest to their holders. This single rule forced investors to seek out new opportunities for yield, creating a massive influx of capital into the decentralized finance (DeFi) space.
While traditional stablecoins were now restricted, USDe, which operates within DeFi, was not subject to the same rules. This allowed it to continue offering competitive yields to its users. According to trader Cas Abbé, this regulatory loophole funneled significant institutional investment directly into USDe, giving it a critical advantage over its now-restricted rivals.
The flood of capital into USDe not only boosted its value but also caused a significant rally in its governance token, ENA. The token’s price has more than doubled in the last month as both individual and institutional investors have flocked to the ecosystem. Ultimately, the story of USDe’s rapid growth demonstrates that even regulations intended to tighten a market can sometimes create new opportunities and unexpected winners.
August 2025, Cryptoniteuae