In a significant pivot for the world's largest bank, JPMorgan Chase is reportedly exploring a plan to allow select institutional clients to borrow cash directly against their Bitcoin (BTC) and Ethereum (ETH) holdings. This move signals a major shift, especially for CEO Jamie Dimon, who has historically been a vocal skeptic of cryptocurrencies.
Sources familiar with internal discussions indicate that JPMorgan is studying how to extend secured loans where BTC or ETH serves as collateral, with a potential launch as early as next year. While plans are still subject to change, the direction is clear: clients are increasingly demanding ways to unlock liquidity from their crypto assets without selling them.
This initiative marks a stark contrast to Jamie Dimon's past pronouncements, where he famously called Bitcoin a "fraud" and even suggested he would fire any trader involved in crypto. His recent change in tone has surprised many, especially after he conceded that stablecoins are "real" and confirmed JPMorgan's willingness to work with deposit tokens and regulated digital assets.
The bank has already taken preliminary steps, allowing certain high-net-worth clients to borrow against crypto Exchange-Traded Funds (ETFs) since June, starting with BlackRock’s iShares Bitcoin Trust. Extending this to direct lending against spot Bitcoin and Ether would be a more direct and deeper integration into the crypto market.
The momentum for such products has picked up significantly following the passage of the GENIUS Act on July 18, 2025, which established new U.S. rules for stablecoins. With clearer regulatory guardrails, traditional financial institutions like JPMorgan feel more comfortable developing sophisticated crypto products.
However, moving from ETF-backed loans to direct crypto-backed loans presents significant operational and risk management questions. These include:
JPMorgan is not alone in its exploration. Other financial giants are also circling the digital asset space; for instance, Morgan Stanley is reportedly weighing plans to offer spot crypto trading through its E*Trade platform, potentially launching in 2025. Surveys consistently show that most large institutional investors intend to increase their exposure to digital assets this year, spanning not only Bitcoin and Ether but also leading altcoins and regulated stablecoins.
Despite this growing interest, JPMorgan maintains a pragmatic outlook. While it predicts the stablecoin market will reach a substantial $500 billion by 2028, it dismisses trillion-dollar estimates as overly optimistic, indicating a careful, risk-managed approach to this rapidly evolving sector.
July 2025, Cryptoniteuae