Marti, a leading Turkish taxi-hailing and micro-mobility company, has announced a significant shift in its treasury strategy, allocating 20% of its cash reserves to crypto assets, starting with Bitcoin. The company plans to increase this allocation to 50% soon, holding these assets through a regulated custodian.
Marti's CEO, Oguz Oktem, stated that this move aims to mitigate fiat currency risks and views crypto as a long-term store of value. The company intends to hold these crypto assets indefinitely and plans to expand its holdings to include Solana and Ethereum in the future. Importantly, this new strategy will not interfere with Marti's ongoing business operations.
The announcement follows a period of strong growth for Marti, with the company surpassing its 2025 targets. As of June, it boasts over 2 million riders and 300,000 drivers, having completed over 35 million rides.
Marti, which went public in July 2023 as the first Turkish micro-mobility company listed in the U.S., joins a growing list of public companies adding crypto to their balance sheets. While its shares saw a brief 7% surge after the crypto reserve news on July 29, they quickly returned to previous levels.
In addition to its new crypto strategy, Marti is actively expanding its services across Turkey, aiming to increase its customer base from 28.8 million to 42.2 million and its team from 180 to 260 employees. The company projects $34 million in revenue for 2025.
July 2025, Cryptoniteuae