Méliuz (CASH3), one of Brazil’s leading fintech platforms with over 30 million users, has officially become the largest publicly traded corporate holder of Bitcoin in Latin America. The milestone follows a substantial BTC purchase revealed on Monday, signaling a major strategic pivot toward digital assets.
$28.6M Bitcoin Purchase Propels Méliuz to Regional Leadership
Fresh off a successful stock offering, Méliuz confirmed the acquisition of 275.43 BTC for approximately $28.61 million, at an average price of $102,702.84 per coin. This latest buy brings Méliuz’s total Bitcoin holdings to 595.67 BTC, elevating it to the top spot in Latin America for corporate BTC ownership.
Climbing the Global Crypto Leaderboard
With this move, Méliuz now ranks 36th globally among publicly traded companies by Bitcoin holdings—surpassing many long-standing institutional players. The acquisition marks a clear acceleration in its digital asset strategy, placing the firm in line with other global fintechs embracing crypto as a core treasury reserve.
Strategic Vision: Bitcoin as a Long-Term Growth Asset
Méliuz framed the purchase as part of its long-term vision to integrate blockchain technologies and support digital asset adoption in Brazil and beyond. As inflation concerns and currency volatility persist across Latin America, more firms are turning to Bitcoin for its decentralized, deflationary properties.
“Méliuz is not just adopting Bitcoin—we are helping shape the future of finance in the region,” a company spokesperson said in the announcement. The firm has also hinted at exploring further integrations, including crypto cashback and digital wallet features for its millions of users.
Bitcoin Adoption Grows Across LATAM
The move comes amid growing Bitcoin acceptance in Latin America, where high inflation and lack of access to traditional banking have accelerated the demand for decentralized alternatives. Méliuz’s leadership position may pave the way for more companies in the region to follow suit.
As the crypto market matures, Méliuz is positioning itself at the forefront of a financial revolution—leveraging Bitcoin not just as an investment, but as a foundational asset in a broader fintech transformation.
June 2025, Cryptoniteuae