Nordea Reverses Crypto Ban, Will Offer Bitcoin ETP to 10 Million Customers

Nordea, Scandinavia’s largest bank with over 10 million customers and $286 billion in assets under management, has officially shifted its long-standing stance on cryptocurrency. The bank, which notably banned employees from holding Bitcoin in 2018, will now allow customers to access an external Bitcoin-linked Exchange-Traded Product (ETP) starting in December.

The ETP is developed by CoinShares and holds Bitcoin as its underlying asset. Nordea will offer this as an “execution-only offering,” meaning customers can buy the product but will not receive investment advice from the bank.

Key Drivers for the Change:

• Regulatory Clarity: The bank attributes its "Bitcoin backflip" directly to the growing maturity and regulation of the crypto market. Nordea specifically cited the forthcoming European Markets in Crypto-Assets Regulation (MiCA) as a key factor in providing investor protection and supervisory clarity.
• Growing Customer Demand: Nordea acknowledged the rapidly growing demandfor crypto exposure across the Nordic region (Denmark, Norway, Sweden, and Finland).
  • The region currently has an estimated 2.1 million crypto owners, up from 1.5 million last year.
  • Surveys suggest ownership could reach 6.4 million people by 2035, as $28\%$ of respondents plan to buy crypto in the next decade.

Nordea stated that while it previously maintained a cautious approach due to the unregulated nature of digital assets, it remains "open-minded to offering products and services" to meet customer needs as the regulatory environment matures.

October 2025, Cryptoniteuae