Donald Trump Jr., the eldest son of US President Donald Trump, has revealed a significant investment in Thumzup Media Corp, a social media marketing firm that has adopted a notable Bitcoin-centric treasury strategy. According to Bloomberg, Trump Jr. holds 350,000 shares of the company, a stake currently valued at nearly $3.3 million based on a trading price of approximately $9.50 per share.
Thumzup's embrace of Bitcoin began in November 2024, when its board authorized the initial purchase of up to $1 million in BTC for its corporate treasury. CEO Robert Steele explained that this strategic shift was influenced by the rise of Bitcoin ETFs and increasing institutional support for the digital asset. Bitcoin's inherent scarcity and inflation-resistant properties were also key considerations in safeguarding company capital.
To further solidify its position, Thumzup filed a universal shelf registration with the US Securities and Exchange Commission (SEC) in May, aiming to raise $200 million through debt and equity financing. As of July 8, 2025, the company reportedly holds 19.106 BTC, now valued at over $2.1 million. Furthermore, Thumzup's board has recently approved the diversification of its crypto strategy beyond Bitcoin to include other major cryptocurrencies like Dogecoin (DOGE), Litecoin (LTC), Solana (SOL), Ripple (XRP), Ether (ETH), and USD Coin (USDC).
The trend of companies like Thumzup adopting Bitcoin as a reserve asset has ignited a broader discussion on the long-term viability of such strategies. Since 2024, there has been a surge in firms adding Bitcoin to their treasuries, with 258 institutions now listed on BitcoinTreasuries.com, encompassing public and private companies, crypto-native custodians, and even government-linked entities. This movement was notably popularized by Michael Saylor, the co-founder of MicroStrategy, who famously pivoted his business intelligence firm into a Bitcoin-focused treasury company back in 2020.
Despite the expanding list of adopters, some analysts remain skeptical about the sustained commitment of these newer entrants amidst Bitcoin's notorious volatility. Bitcoin maximalist Max Keiser, for instance, argues that Saylor and MicroStrategy have already demonstrated their resilience through multiple market downturns, a conviction that the recent wave of corporate adopters has yet to fully prove. Nonetheless, the involvement of high-profile figures like Donald Trump Jr. and the increasing number of companies pursuing Bitcoin treasury strategies signal a growing mainstream acceptance and integration of cryptocurrencies within corporate finance.
July 2025, Cryptoniteuae