Trump Media & Technology Group Corp. (NASDAQ: DJT), the parent company of Truth Social, announced plans to repurchase up to $400 million worth of its stock, while simultaneously ramping up a $2.3 billion Bitcoin strategy. The move highlights the company’s dual-track approach to delivering shareholder value through both traditional financial tools and digital asset investments.
The company confirmed Monday that its board of directors had authorized the repurchase of common shares and warrants through open market transactions. All repurchased securities will be retired, and the buyback will be executed at the company's discretion under SEC regulations.
“The Board took a vote of confidence in our company, our stock, and our strategic plans,” said CEO Devin Nunes. “With $3 billion in cash, we’re in a strong position to reward shareholders while pursuing major strategic opportunities.”
The stock repurchase program does not interfere with Trump Media’s Bitcoin-focused initiatives, which are independently funded.
The company clarified that its $3 billion balance sheet allows it to execute both the buyback program and its long-term Bitcoin strategy in parallel. In May, Trump Media raised $2.44 billion via a private placement, allocating $2.3 billion specifically for Bitcoin acquisition and general operations.
This included:
The initiative mirrors the strategy of MicroStrategy, which has accumulated more than $14 billion in Bitcoin. Trump Media stated that it intends to follow a similar model—building a sizable BTC treasury to hedge against inflation and diversify capital.
On June 13, the SEC approved Trump Media’s S-3 registration statement, paving the way for the company’s large-scale Bitcoin accumulation. Just three days later, Trump Media filed to launch the Truth Social Bitcoin & Ethereum ETF, which will aim to allocate 75% to BTC and 25% to ETH. The ETF will be listed on NYSE Arca, with Crypto.com serving as the custodian and execution agent.
If approved, the ETF will offer direct exposure to crypto assets for retail and institutional investors under the Truth.Fi brand.
The ETF is just the beginning. Trump Media also announced plans to expand its financial product suite through new partnerships, including with Yorkville America Digital and Crypto.com, targeting sector-specific ETFs across energy, tech, and more.
Its current ecosystem includes:
With a multi-billion-dollar war chest and a bold strategy blending traditional finance with crypto innovation, Trump Media is positioning itself as a unique force in the public markets. The dual moves—stock buyback and Bitcoin build-up—signal the company’s commitment to shareholder value and digital asset leadership.
As political and institutional sentiment toward Bitcoin continues to thaw under the Trump administration, Trump Media appears poised to become a flagship name in the convergence of crypto, media, and finance.
June 2025, Cryptoniteuae