Trump Media and Technology Group Corp. (NASDAQ: DJT), the parent company of Truth Social, announced on Monday, July 21, 2025, that it has amassed approximately $2 billion in Bitcoin and Bitcoin-related securities. This significant accumulation is part of its previously announced Bitcoin treasury strategy, unveiled in May, which aimed to raise $2.5 billion to establish a substantial cryptocurrency reserve.
The company's latest disclosure reveals that its Bitcoin holdings now constitute roughly two-thirds of Trump Media’s liquid assets, estimated at around $3 billion. Shares of DJT were up as much as 9% during Monday's trading session open, though gains settled to 3.1% by market close.
In addition to its direct Bitcoin holdings, Trump Media has allocated approximately $300 million to an options acquisition strategy for Bitcoin-related securities, with plans to convert these positions into spot Bitcoin as market conditions permit.
Devin Nunes, CEO and President of Trump Media, emphasized the strategic importance of this move. "We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan," Nunes stated. "These assets help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere."
The potential introduction of a utility token within the Truth Social ecosystem could further enhance the company's asset base and, by extension, the perceived wealth of its largest investor, Donald Trump, whose stake in the company now amounts to an estimated $2.3 billion.
The aggressive adoption of Bitcoin by Trump Media has, however, sparked debate on social media platforms like X, with some users questioning potential conflicts of interest given Donald Trump's presidential role.
Once a notable skeptic of cryptocurrencies, Donald Trump has demonstrably shifted his stance since the last Presidential election. He ran and won as a pro-crypto candidate and has since signed an executive order to establish a Bitcoin strategic reserve for the U.S.The "crypto week" from July 14th to 18th saw the U.S. House of Representatives vote on multiple crypto bills. On Friday, July 18th, President Trump signed into law the GENIUS Act, which establishes a federal framework for stablecoin issuers, further signaling a supportive regulatory environment.
Beyond Trump Media, the Trump family also reportedly holds a significant stake in World Liberty Financial, a DeFi and crypto venture that has purportedly generated over $500 million since its launch in September 2024. Furthermore, the Official Trump [TRUMP] memecoin is also reported to have contributed substantially to the President's personal wealth. This growing portfolio of crypto-related assets underscores a broader embrace of digital currencies across the Trump family's business interests.
July 2025, Cryptoniteuae