In a bold move that has stunned both traditional finance and crypto observers, Vanadi Coffee, a small publicly traded café chain based in Alicante, Spain, has officially committed to investing up to €1 billion (~$1.17 billion) into Bitcoin. The plan, approved by shareholders on June 29, marks an extraordinary pivot for a company that currently operates just a handful of coffee shops and reported mounting losses in 2024.
Vanadi has already purchased 54 BTC, worth approximately €5.8 million, as part of its initial strategy. In a recent filing with BME Growth — Spain’s stock exchange segment for SMEs — the company stated its aim to become the largest corporate holder of Bitcoin in Spain.
In its translated announcement, Vanadi said:
“Similar to companies such as Strategy or Metaplanet, Vanadi Coffee redefines its business model and will use Bitcoin as its main reserve asset and accumulate large amounts of Bitcoin as part of its treasury.”
The move mirrors the strategies of firms like MicroStrategy (referred to as "Strategy" in the statement), which currently holds over 200,000 BTC, and Metaplanet, Japan’s pro-Bitcoin listed firm. Vanadi appears eager to follow in their footsteps — but with far more modest origins.
Following the Bitcoin announcement, Vanadi's share price more than tripled in June, reflecting soaring investor enthusiasm for digital asset exposure via equity markets. The rally indicates that the market may be rewarding even small-cap firms that adopt aggressive Bitcoin treasury models.
Despite the excitement, Vanadi's balance sheet tells a more cautious story. According to its 2024 financial statement, the company operated at a €3.3 million loss, up 15.8% year-over-year. Rising coffee prices and increasing competition have eaten into margins, leaving the company searching for a lifeline.
That lifeline may have come in the form of two major investment offers in May:
These investments could help fund Vanadi’s long-term expansion and, crucially, its Bitcoin accumulation strategy.
Analysts remain skeptical. Critics point out that Vanadi's small size, lack of crypto expertise, and limited financial cushion could leave it highly vulnerable to Bitcoin’s well-known volatility.
While giants like Tesla, Coinbase, and MicroStrategy have institutional-grade infrastructure and experience, Vanadi is a small regional chain with just six café locations and a team unfamiliar with digital asset management.
Moreover, Spain’s regulatory climate remains conservative, and a misstep in compliance could prove costly.
“This is not a typical treasury allocation. It’s a high-risk pivot by a company with limited crypto pedigree,” one analyst remarked.
Vanadi’s move reflects a broader pattern: publicly traded companies turning to Bitcoin as a reserve asset. US-based firm Bakkt recently announced its intention to invest up to $1 billion in Bitcoin. Meanwhile, European and Asian firms are increasingly following suit.
What sets Vanadi apart is not just its ambition, but its disproportionate exposure relative to the size of its core business. A €1 billion Bitcoin commitment from a six-store café chain with annual losses makes it one of the most audacious corporate crypto bets to date.
Vanadi Coffee’s Bitcoin gambit is as unconventional as it is ambitious. In seeking to reinvent itself as a Bitcoin-first business, it’s taking a path few companies — especially those outside tech or finance — have dared to tread.
Whether this bold experiment pays off or leads to further financial strain remains to be seen. But one thing is certain: Vanadi has placed itself squarely in the spotlight of the global crypto conversation.
June 2025, Cryptoniteuae