Retail giant Walmart, through its fintech arm OnePay, plans to introduce Bitcoin and Ethereum trading and custody services into its app by late 2025. This initiative is being developed in collaboration with Zerohash, according to CNBC.
This strategic move is poised to significantly enhance mainstream cryptocurrency adoption. The services will allow customers to convert their crypto holdings to fiat currency directly within the app, enabling them to use those funds for in-store Walmart purchases. This represents a novel approach to bridging digital assets with everyday retail commerce.
The market reaction has been positive, with observers predicting a boost in demand for both Bitcoin and Ethereum. Experts, such as Senior Fintech Analyst Rebecca Martinez, believe that combining Walmart’s vast consumer reach with OnePay’s financial services could be a "potential game-changer for crypto accessibility" for U.S. shoppers.
October 2025, Cryptoniteuae