XRP Soars to New All-Time High, Surpassing McDonald's in Market Cap Amidst Favorable Legislation and ETF Launch

XRP, the world's third-largest cryptocurrency, has experienced an astounding surge, climbing 500% since July 2024 to reach a new all-time high of $3.65. This remarkable performance has propelled its market capitalization to over $215 billion, allowing it to surpass global corporate giants such as McDonald's and American Express in valuation.

XRP's Market Cap Overtakes McDonald's

The rapid ascent of XRP has seen it eclipse McDonald's, a company that recently faced revenue losses due to a global boycott campaign. While McDonald's currently holds a market capitalization of approximately $214.72 billion USD, ranking as the 68th most valuable company worldwide, XRP's explosive growth, with a 90% surge since April, has put it in a leading position within the digital asset space.

Experts attribute XRP's impressive rally to several pivotal factors, including a robust price breakout supported by significant whale buying in recent days.

Key Drivers Behind XRP's Price and Demand Surge

Several concurrent developments have contributed to XRP's dramatic price increase and growing demand:

• Resolution of SEC Lawsuit: A prime catalyst for this price surge was the announcement in March 2025 that Ripple intended to end its long-standing lawsuit with the U.S. Securities and Exchange Commission (SEC). This resolution significantly boosted investor confidence and provided greater legitimacy for the token, clarifying its classification as not a security in specific contexts.
• Favorable U.S. Crypto Legislation: The U.S. House of Representatives has passed several crucial crypto bills, including the GENIUS Act (regulating payment stablecoins) and the CLARITY Act (defining digital assets and their regulatory oversight). These legislative advancements have contributed to a more favorable regulatory environment, accelerating the adoption rate of digital assets and, consequently, raising their prices.
• ProShares XRP-Linked ETF Launch: The launch of the first-ever ProShares XRP-linked ETF on a major U.S. exchange on July 18, 2025, marked a pivotal moment. This ETF provides regulated exposure to XRP for both institutional and retail investors, significantly enhancing liquidity and accessibility, thereby pushing both the price and adoption rate of the digital asset.

Sustaining High Market Capitalization

While XRP's price experienced a slight dip in the last 24 hours, falling to $3.46, the overall market sentiment remains highly promising. The confluence of new regulatory clarity and enhanced investor protection compliance suggests that XRP is well-positioned to maintain its high market capitalization. The recent legislative wins and the introduction of institutional investment vehicles indicate a maturing market for XRP, supporting its potential for sustained growth and stability.

July 2025, Cryptoniteuae