Japanese apparel retailer Mac House has officially changed its name to Gyet Co., Ltd., a move that signifies a major strategic shift toward a new business model focused on cryptocurrency, blockchain, and artificial intelligence.
The new name, Gyet, is intended to convey three core concepts: “Growth Yet,” “Global Yet,” and “Generation Yet,” reflecting the company's ambition to create value through technology for future generations and expand beyond its domestic market. This rebranding is supported by an amended corporate charter that introduces a wide range of digital initiatives, including:
This strategic pivot positions Gyet as a hybrid company that blends its traditional retail presence with emerging digital technologies.
Gyet has already begun to act on its new vision, outlining a plan to acquire and mine Bitcoin. The company signed an agreement with the mining firm Zerofield and has initiated an $11.6 million Bitcoin acquisition program. It is also testing mining operations in U.S. states like Texas and Georgia. While its goal of holding over 1,000 BTC is modest globally, the strategy of funding these digital asset ventures with cash flow from its retail business is unique for an apparel company.
This move follows a trend among other Japanese companies, such as Hotta Marusho, which are also diversifying into crypto. Gyet's decision could pave the way for more non-tech firms in Japan to explore corporate Bitcoin holdings and Web3 projects.
To support its expansion, Gyet has increased its authorized share count from 31 million to 90 million. This move provides the company with greater flexibility for future financing, capital planning, and potential acquisitions as it works to broaden its business portfolio.
September 2025, Cryptoniteuae