CleanCore Solutions, a company primarily focused on aqueous ozone cleaning technology, has made a significant pivot by rapidly accumulating Dogecoin (DOGE), aiming to build what it calls the "Official Dogecoin Treasury." The company, which is listed on the NYSE American exchange, recently announced the acquisition of an additional 100 million DOGE, bringing its total holdings to more than 600 million tokens. The near-term goal is to reach 1 billion DOGE within 30 days of launching the initiative on September 5.
This aggressive strategy is supported by a recent private placement that raised over $175 million from more than 80 institutional investors, including Pantera and GSR. The fundraising was specifically for building the DOGE treasury, and as part of the deal, Alex Spiro, a prominent lawyer for Elon Musk, became the Chairman of CleanCore’s Board of Directors. The initiative operates in partnership with the Dogecoin Foundation’s corporate arm, House of Doge.
CleanCore's CEO, Marco Margiotta, stated that reaching 600 million DOGE is a major milestone and a sign of progress for their "disciplined treasury strategy." The company also reported strong business performance, with record quarterly revenue of $1.1 million and full-year revenue growth of 29% to $2.1 million. This operational cash flow supports the company's crypto focus.
To manage its substantial DOGE holdings, CleanCore has partnered with Bitstamp by Robinhood for custody and trading services, with plans to explore "yield-bearing opportunities" for DOGE holders. The long-term plan is to acquire up to 5% of Dogecoin's total circulating supply while also promoting its use in payments, remittances, and other applications.
This move by CleanCore reflects a broader trend among corporations diversifying their crypto holdings beyond the traditional Bitcoin-only treasury model, a strategy popularized by MicroStrategy. Other companies, such as Galaxy Digital and Mill City Ventures, are also building large treasuries in alternative digital assets like Solana and Sui. According to market analysis, this shift is happening as the "easy money" era for crypto treasuries ends, forcing companies to differentiate themselves through new strategies like staking yields and foundation backing to remain competitive.
September 2025, Cryptoniteuae