Cryptocurrency exchange Crypto.com is making a major move into the U.S. market through a new partnership with Trump Media. This collaboration, announced in a recent press release, will see the two companies create a rewards program on Trump's social media platform, Truth Social.
Users will be able to earn points that can be converted into CRO, Crypto.com's native token. The partnership also includes joint marketing campaigns and subscription benefits tied to CRO. As part of the deal, Trump Media will invest $105 million in CRO, and Crypto.com will purchase $50 million of Trump Media stock. The firms are also backing a new digital asset treasury company that will manage a significant amount of capital, including $1 billion in CRO.
Following this announcement, the price of CRO surged over 20%, reaching its highest point since late 2024.This isn't the first time Crypto.com has been linked to Trump. In late 2024, Crypto.com CEO Kris Marszalek reportedly met with Donald Trump to discuss crypto regulations. Around the same time, the SEC ended its investigation into Crypto.com without any enforcement action, just months after the company had received a Wells notice and dropped its lawsuit against the SEC. It's also worth noting that the firm that performed Crypto.com's proof-of-reserves audit in late 2022, Mazars Group, also previously worked with the Trump Organization.
While this new partnership is a major step, Crypto.com has faced challenges in the past, including a notable incident in November 2022 where it accidentally sent $400 million in Ethereum to another exchange. The company addressed the issue and later published a proof of reserves to reassure investors of its financial health.
August 2025, Cryptoniteuae