Dogecoin Foundation's Commercial Arm Acquires Majority Stake in Italian Football Club

The House of Doge, the commercial arm of the Dogecoin Foundation, has acquired a majority stake in the historic but financially struggling Italian professional football team, US Triestina Calcio 1918.

In an announcement made alongside merger partner Brag House Holdings, the House of Doge has become the "largest equity holder" in the club. This move is part of a broader mission to back projects that have "community, cultural relevance, and long-term value," marking Dogecoin's "most ambitious step into European football."

Key Details of the Acquisition

• Financial Injection: House of Doge will provide fresh capital to US Triestina Calcio 1918 to develop football operations and enhance its community initiatives.
• Crypto Integration: The deal includes integrating cryptocurrency payments within the club, allowing for the use of Dogecoin for tickets, concessions, and merchandise at home fixtures. The goal is to modernize the payments structure, improve the match-day experience, support the club's finances, and increase the utility of Dogecoin (DOGE).
• Potential Exposure: If the club can return to the top-tier Serie A, where it was a founding member in 1929, Dogecoin could gain significant exposure, with top-flight matches reportedly drawing an average of three to six million domestic viewers.

The Club's Current Situation

US Triestina Calcio 1918 has a rich history but has struggled for decades, last competing at the top level in 1958. The capital injection is sorely needed as the club is currently sitting at the bottom of Serie C, the third tier of Italian professional football, and risks dropping down to Serie C2 (one tier above semi-professional football) if results don't improve.

House of Doge's Expanding Ventures

This investment aligns with the House of Doge's goal to expand the utility and adoption of DOGE. The acquisition of US Triestina Calcio 1918 is its latest foray into professional sports:

• INDYCAR: In March, the group partnered with NTT INDYCAR SERIES driver Devlin DeFrancesco for the Indianapolis 500, which included DeFrancesco receiving $100,000 of his salary and a personal donation of $25,000 to charity in Dogecoin.
• Nasdaq Plans: House of Doge also recently announced plans for a Nasdaq listing via its merger with Brag House Holdings, aiming to create a combined entity that generates revenue through integrated payment infrastructure, Dogecoin-denominated merchant services, and other activities.

This move follows a trend of foreign investors acquiring stakes in struggling football clubs, similar to Solana's digital asset treasury Brera Holdings, which owns clubs in Italy (like SS Juve Stabia in Serie B) and several smaller clubs globally.

October 2025, Cryptoniteuae