Football.fun, a new Ethereum layer-2 platform built on Coinbase’s Base network, is quickly gaining traction by blending fantasy sports with cryptocurrency trading. The platform allows users to buy and trade shares in professional soccer players, with rewards tied to their real-world performance.
Since its launch, the game has experienced rapid growth, with its market capitalization surging from $6 million to over $65 million in just two weeks. This growth is driven by a unique gameplay model that combines elements of fantasy sports, trading cards, and crypto assets. Users can speculate on the future value of player shares, which are bought using the in-game currency, GOLD (pegged 1:1 to USDC).
Players use their purchased shares to build squads for biweekly tournaments, where points are awarded for real-world performance metrics like goals and assists. Each share has a limited number of "contracts" for tournament use, which adds a strategic element, encouraging long-term engagement.
The platform has already seen significant activity, with a peak daily trading volume of over $15 million and a Total Value Locked (TVL) of $100 million. Top players like Lamine Yamal and Kylian Mbappé have their shares priced by market demand.
Football.fun's success comes amidst a mixed outlook for the broader blockchain gaming market. While the market is projected to grow significantly, reaching an estimated $259.48 billion by 2032, it is currently facing a severe funding drought. Recent data shows a sharp decline in Web3 gaming funding, and a majority of new users churn within 30 days, highlighting a major challenge for long-term user retention.
August 2025, Cryptoniteuae