The XRP market is anticipating a significant inflow of institutional interest as global investment giant Franklin Templeton (managing $1.5 trillion in assets) is set to launch its XRP Exchange-Traded Fund (ETF), named EZRP, on the CBOE exchange tomorrow.
This launch kicks off a busy week for XRP ETFs, with another major player, Bitwise, scheduled to release its product on November 20.
Franklin Templeton's entry is highly significant due to its strong connections with traditional finance, including financial advisors, wealth management platforms, pension funds, and banks. Its large network means that even small allocations from its clients could translate into substantial, long-term asset flows into EZRP. ETFs are highly preferred by traditional investors for their ease of use, simple tax reporting, and lack of self-custody requirements.
EZRP's launch is expected to dwarf the recent successful debut of Canary Funds' XRP ETF (XRPC), which recorded $58 million in first-day trading volume. Analysts project Franklin Templeton's launch, given its massive size (1,500 times larger than Canary Funds), could see first-day trading volume potentially reach the $150 million to $250 million range, though this depends heavily on market demand.
While ETF launches typically feature high day-one trading volume fueled by initial hype, the volume often drops significantly on the second day—a pattern seen with Canary's XRPC. For the XRP market, sustained, long-term demand will be the critical factor to watch following the initial launch excitement.
November 2025, Cryptoniteuae