MetaMask is set to launch a Rewards Points Program in October 2025 to incentivize user activity on its platform.
The program will allow users to earn points by performing Swap and Bridging activities within the wallet. These points will be redeemable for token rewards, a move that signals MetaMask's push into future Decentralized Finance (DeFi) advancements and increased service offerings.
The introduction of the rewards program is expected to drive user engagement and increase activity across the MetaMask platform. It could significantly influence market dynamics, potentially impacting the valuation of various crypto assets linked to new swaps and bridges.
Adding to the excitement, Joseph Lubin, CEO of ConsenSys (MetaMask's parent company), hinted that the long-anticipated MetaMask native token (often speculated to be $MASK) "is coming and may arrive ‘sooner than you would expect’.” This statement, combined with the new rewards program, is sparking broad speculation among investors.
The market has already reacted to the news, with large holders recently selling off 22,500 ETH. The strategic move by MetaMask is generating intense discussion on social media platforms, as investors closely monitor the potential implications for token valuations and overall DeFi participation.
October 2025, Cryptoniteuae