Ripple is growing its presence in Europe by partnering with the Spanish bank BBVA. Under this new agreement, BBVA will integrate Ripple’s digital asset custody technology into its retail service for trading and holding Bitcoin and Ethereum.
This partnership comes as European banks are adapting to the new Market in Crypto Assets (MiCA) regulation, which provides a clear framework for offering crypto services across the EU. According to Ripple’s managing director for Europe, Cassie Craddock, this regulation is encouraging banks to launch digital asset offerings that their customers are demanding.
The integration will allow BBVA to provide secure, in-house custody services, building on its existing relationship with Ripple in Switzerland and Turkey. This move reflects a broader trend of traditional financial institutions choosing to build their own crypto services with the help of established infrastructure providers, rather than relying solely on external partners. The deal gives Ripple another strong foothold in Europe’s regulated digital asset market.
September 2025, Cryptoniteuae